What we do and why we do it

About the business

Alternate Route is a consultancy, with offices on both sides of the Atlantic, that works with clients on a variety of business strategies. 

We focus on three core areas of a business: sales, marketing, and operations. 

With our experience building and running these functions within other businesses; we possess an intrinsic ability to identify the deficiencies or inefficiencies inhibiting growth. 

Our company was created to help businesses achieve/grow/succeed by avoiding the common pitfalls that many companies fall into by racing to execution.

Our skills are varied and diverse so whether you’re looking for help entering a new market, establishing your brand, or pulling your team together - we’re here to help.

One of the many perks of working with us is that we have a network of tried and trusted consultants. We manage these partners to support the scope of work in relation to their expertise. 

More about us

Jessica Michael, Co-Founder; North America

Jessica started her career in digital media and emerging tech with unique targeting capabilities brand-direct and through agencies. She spent the last five years at eMarketer, working in a consultative capacity, managing the growth of their SaaS based platform to national and multinational brands, agencies, and technology companies. She worked with the marketing team to segment and profile customer sets, implemented new B2B demand-gen strategies and operating efficiencies for the entire sales and account management team. Jessica also sat on a cross-departmental committee focused on improving both user and customer experiences for eMarketer’s public website and subscription platform. She liaised with Axel Springer’s M&A team, following the acquisition, to share knowledge about the variables within the media landscapes of Europe and the US.

Zac Pinkham, Co-Founder; EMEA

Zac's expertise stems from 15+ years in ad tech, media (traditional and digital), marketing strategy and P&L management. In his previous role, at AOL, he excelled in the executive team by growing and managing large scale global commercial teams. Zac has successfully exited three companies and in his last role at AOL he managed over $100 million in annual revenue. Zac has spoken at global conferences such as the Festival of Media and Dublin Web Summit. He is also a member of the IAB Steering Committee. Most recently, Zac spent the last year pivoting the commercial structure of a traditional agency to a consulting business model. He’s well connected to key executives at major brands, agencies, and media tech suppliers across the UK and the US.